TOP100 e-commerce projects

E-COM TOP 100 EE / 2024-06

This ranking was born within our agency as helpful and valuable tool for tracking e-commerce websites trends. The rating and data are collected and updated from several key sources established in the market, using the IPG Mediabrands network indexing and benchmarking methodology. Given that external data provided by commercial project statistics platforms (SimilarWeb; SEMrush; Ahrefs; Alexa, etc.) inevitably has a wide range of errors - we weighed the visit statistics against the observed actual data of several dozen e-com projects, indexed and compared them. Although visit numbers are indexed and only roughly reflect actual traffic, we believe they are sufficient and representative to monitor trends. We are open and appreciate your comments to help improve and refine this e-com ranking. Send comments and remarks to: e-reitingas@bpnlt.com

Position	vs 2024-05	Site	Visits index 2024-06	vs 2024-05	Mobile share	Natural visits (*.000)	Paid visits market share
1	+1	go3.tv	2 881 315	15%	19%	2 677	4.52%
2	-1	kaup24.ee	1 986 381	-21%	61%	1 579	9.02%
3	+5	peatus.ee	1 181 837	30%	88%	1 080	2.26%
4	+1	elisa.ee	1 146 350	-6%	67%	894	5.59%
5	-2	telia.ee	1 039 438	-38%	46%	901	3.07%
6	+1	euronics.ee	1 038 747	2%	62%	928	2.45%
7	+2	piletilevi.ee	990 342	36%	65%	741	5.52%
8	-4	k-rauta.ee	870 241	-41%	52%	690	3.98%
9	-3	bauhof.ee	773 276	-33%	61%	686	1.93%
10	+1	ikea.ee	764 047	22%	59%	679	1.89%
11	+2	apollokino.ee	681 986	12%	70%	643	0.86%
12	+6	selver.ee	632 435	23%	70%	589	0.96%
13	-3	tele2.ee	567 675	-12%	74%	448	2.64%
14	+3	alvadi.ee	509 233	-1%	66%	414	2.11%
15	+21	coop.ee	509 099	169%	76%	475	0.76%
16	+3	hansapost.ee	501 664	-1%	69%	318	4.06%
17	-5	1a.ee	494 755	-19%	61%	406	1.97%
18	+5	apotheka.ee	490 133	18%	72%	451	0.86%
19	+2	apollo.ee	442 119	-4%	53%	372	1.54%
20	+4	prismamarket.ee	433 019	10%	71%	408	0.56%
21	-5	weekend.ee	419 990	-21%	67%	369	1.12%
22	-	kaubamaja.ee	387 519	-10%	64%	353	0.77%
23	-8	zalando.ee	354 417	-36%	38%	246	2.41%
24	-10	arvutitark.ee	335 814	-44%	41%	281	1.21%
25	+4	barbora.ee	293 370	-12%	56%	245	1.08%
26	+5	jysk.ee	283 573	-1%	58%	168	2.56%
27	+6	ehituseabc.ee	281 609	7%	61%	229	1.16%
28	-3	aboutyou.ee	281 144	-23%	44%	182	2.2%
29	-3	decora.ee	273 952	-20%	57%	256	0.39%
30	+2	if.ee	260 739	-4%	64%	224	0.81%
31	-11	notino.ee	254 877	-46%	53%	161	2.08%
32	+7	rde.ee	235 508	28%	65%	162	1.63%
33	-3	frog.ee	228 778	-23%	49%	197	0.7%
34	-7	on24.ee	216 746	-36%	58%	143	1.64%
35	-	benu.ee	193 903	-4%	64%	178	0.36%
36	-8	stokker.ee	189 104	-44%	50%	147	0.94%
37	+5	membershop.ee	185 231	10%	70%	68	2.6%
38	+6	smsraha.ee	182 809	14%	47%	165	0.39%
39	-5	puumarket.ee	171 528	-21%	43%	142	0.65%
40	+1	euroapteek.ee	165 580	-4%	53%	114	1.14%
41	+2	autokaubad24.ee	165 227	-1%	42%	151	0.31%
42	-2	iizi.ee	161 155	-10%	58%	119	0.94%
43	-6	oomipood.ee	153 381	-18%	46%	139	0.31%
44	-6	automaailm.ee	140 034	-24%	57%	128	0.27%
45	+11	home4you.ee	134 964	37%	57%	105	0.66%
46	+2	handymann.ee	104 157	-19%	59%	52	1.16%
47	-2	ehituskaup24.ee	102 079	-35%	45%	94	0.19%
48	+5	bigbox.ee	98 760	-8%	48%	61	0.83%
49	-	smartech.ee	97 454	-22%	38%	55	0.93%
50	+2	moobel1.ee	90 495	-19%	67%	43	1.04%
51	-4	tooriistamaailm.ee	90 133	-30%	64%	79	0.25%
52	+6	avaruosad.ee	88 697	-5%	68%	69	0.43%
53	+10	bigbank.ee	87 258	4%	56%	64	0.52%
54	-	stockmann.ee	86 779	-18%	50%	55	0.7%
55	-5	jukukeskus.ee	79 467	-34%	75%	66	0.3%
56	-5	verkter.ee	75 523	-36%	53%	58	0.4%
57	+4	diil.ee	75 179	-14%	64%	58	0.38%
58	+11	astri.ee	71 695	5%	66%	61	0.23%
59	-13	babycity.ee	71 539	-50%	67%	53	0.4%
60	-1	feb.ee	64 474	-28%	36%	55	0.2%
61	+15	fixus24.ee	64 374	24%	50%	62	0.06%
62	-5	petcity.ee	62 029	-36%	67%	28	0.75%
63	+3	effex.ee	56 791	-22%	24%	55	0.03%
64	-9	ehomer.ee	53 617	-49%	67%	43	0.22%
65	-1	xsmanguasjad.ee	51 273	-35%	69%	45	0.13%
66	+6	expert.ee	48 977	-18%	55%	45	0.08%
67	+16	laen.ee	46 436	11%	60%	36	0.24%
68	-1	ramirent.ee	44 868	-36%	40%	29	0.35%
69	+18	aatrium.ee	43 589	14%	37%	33	0.24%
70	-2	kika.ee	43 583	-38%	78%	12	0.7%
71	-9	philips.ee	43 507	-49%	58%	27	0.36%
72	+28	ledhouse.ee	40 107	37%	72%	32	0.19%
73	-13	ecoop.ee	39 619	-56%	58%	28	0.26%
74	+3	lemona.ee	38 487	-20%	48%	18	0.46%
75	-1	elkor.ee	38 119	-30%	54%	22	0.36%
76	-5	torujyri.ee	36 480	-40%	56%	33	0.08%
77	-12	omaraha.ee	35 576	-54%	29%	31	0.11%
78	-8	interbauen.ee	35 379	-46%	47%	32	0.07%
79	+1	mooblifurnituur.ee	32 706	-27%	33%	32	0.02%
80	-5	ferratum.ee	32 240	-38%	69%	27	0.11%
81	+5	credit24.ee	32 240	-16%	74%	17	0.34%
82	+6	lukuexpert.ee	31 795	-16%	49%	30	0.05%
83	+9	eamf.ee	27 470	-13%	27%	27	0.02%
84	-5	karupoegpuhh.ee	26 766	-42%	69%	17	0.21%
85	-12	raha24.ee	26 317	-52%	67%	22	0.09%
86	-2	solaris.ee	26 235	-37%	80%	24	0.06%
87	N	ladu24.ee	25 373	-12%	43%	24	0.03%
88	-3	elux.ee	24 505	-41%	26%	15	0.21%
89	+2	noortehnik.ee	23 562	-33%	43%	21	0.07%
90	+6	ajtooted.ee	22 306	-25%	39%	14	0.19%
91	N	ecopood.ee	20 403	2%	68%	13	0.17%
92	N	unitedmotors.ee	19 738	-53%	49%	13	0.16%
93	N	funbox.ee	17 265	20%	65%	15	0.04%
94	N	lincona.ee	16 362	9%	42%	15	0.02%
95	N	valgeklaar.ee	16 117	-35%	25%	11	0.12%
96	+1	turuliider.ee	16 029	-46%	49%	12	0.09%
97	N	averto.ee	15 133	-60%	48%	13	0.04%
98	N	concert.ee	14 166	-40%	74%	13	0.02%
99	N	tevokaup.ee	13 978	-63%	47%	13	0.03%
100	N	avsk.ee	12 902	-56%	51%	8	0.12%

Position

vs 2024-05

Site

Visits index 2024-06

vs 2024-05

Mobile share

Natural visits (*.000)

Paid visits market share

go3.tv

2 881 315

15%

19%

2 677

4.52%

-1

kaup24.ee

1 986 381

-21%

61%

1 579

9.02%

peatus.ee

1 181 837

30%

88%

1 080

2.26%

elisa.ee

1 146 350

-6%

67%

894

5.59%

-2

telia.ee

1 039 438

-38%

46%

901

3.07%

euronics.ee

1 038 747

62%

928

2.45%

piletilevi.ee

990 342

36%

65%

741

5.52%

-4

k-rauta.ee

870 241

-41%

52%

690

3.98%

-3

bauhof.ee

773 276

-33%

61%

686

1.93%

ikea.ee

764 047

22%

59%

679

1.89%

apollokino.ee

681 986

12%

70%

643

0.86%

selver.ee

632 435

23%

70%

589

0.96%

-3

tele2.ee

567 675

-12%

74%

448

2.64%

alvadi.ee

509 233

-1%

66%

414

2.11%

+21

coop.ee

509 099

169%

76%

475

0.76%

hansapost.ee

501 664

-1%

69%

318

4.06%

-5

1a.ee

494 755

-19%

61%

406

1.97%

apotheka.ee

490 133

18%

72%

451

0.86%

apollo.ee

442 119

-4%

53%

372

1.54%

prismamarket.ee

433 019

10%

71%

408

0.56%

-5

weekend.ee

419 990

-21%

67%

369

1.12%

kaubamaja.ee

387 519

-10%

64%

353

0.77%

-8

zalando.ee

354 417

-36%

38%

246

2.41%

-10

arvutitark.ee

335 814

-44%

41%

281

1.21%

barbora.ee

293 370

-12%

56%

245

1.08%

jysk.ee

283 573

-1%

58%

168

2.56%

ehituseabc.ee

281 609

61%

229

1.16%

-3

aboutyou.ee

281 144

-23%

44%

182

2.2%

-3

decora.ee

273 952

-20%

57%

256

0.39%

if.ee

260 739

-4%

64%

224

0.81%

-11

notino.ee

254 877

-46%

53%

161

2.08%

rde.ee

235 508

28%

65%

162

1.63%

-3

frog.ee

228 778

-23%

49%

197

0.7%

-7

on24.ee

216 746

-36%

58%

143

1.64%

benu.ee

193 903

-4%

64%

178

0.36%

-8

stokker.ee

189 104

-44%

50%

147

0.94%

membershop.ee

185 231

10%

70%

2.6%

smsraha.ee

182 809

14%

47%

165

0.39%

-5

puumarket.ee

171 528

-21%

43%

142

0.65%

euroapteek.ee

165 580

-4%

53%

114

1.14%

autokaubad24.ee

165 227

-1%

42%

151

0.31%

-2

iizi.ee

161 155

-10%

58%

119

0.94%

-6

oomipood.ee

153 381

-18%

46%

139

0.31%

-6

automaailm.ee

140 034

-24%

57%

128

0.27%

+11

home4you.ee

134 964

37%

57%

105

0.66%

handymann.ee

104 157

-19%

59%

1.16%

-2

ehituskaup24.ee

102 079

-35%

45%

0.19%

bigbox.ee

98 760

-8%

48%

0.83%

smartech.ee

97 454

-22%

38%

0.93%

moobel1.ee

90 495

-19%

67%

1.04%

-4

tooriistamaailm.ee

90 133

-30%

64%

0.25%

avaruosad.ee

88 697

-5%

68%

0.43%

+10

bigbank.ee

87 258

56%

0.52%

stockmann.ee

86 779

-18%

50%

0.7%

-5

jukukeskus.ee

79 467

-34%

75%

0.3%

-5

verkter.ee

75 523

-36%

53%

0.4%

diil.ee

75 179

-14%

64%

0.38%

+11

astri.ee

71 695

66%

0.23%

-13

babycity.ee

71 539

-50%

67%

0.4%

-1

feb.ee

64 474

-28%

36%

0.2%

+15

fixus24.ee

64 374

24%

50%

0.06%

-5

petcity.ee

62 029

-36%

67%

0.75%

effex.ee

56 791

-22%

24%

0.03%

-9

ehomer.ee

53 617

-49%

67%

0.22%

-1

xsmanguasjad.ee

51 273

-35%

69%

0.13%

expert.ee

48 977

-18%

55%

0.08%

+16

laen.ee

46 436

11%

60%

0.24%

-1

ramirent.ee

44 868

-36%

40%

0.35%

+18

aatrium.ee

43 589

14%

37%

0.24%

-2

kika.ee

43 583

-38%

78%

0.7%

-9

philips.ee

43 507

-49%

58%

0.36%

+28

ledhouse.ee

40 107

37%

72%

0.19%

-13

ecoop.ee

39 619

-56%

58%

0.26%

lemona.ee

38 487

-20%

48%

0.46%

-1

elkor.ee

38 119

-30%

54%

0.36%

-5

torujyri.ee

36 480

-40%

56%

0.08%

-12

omaraha.ee

35 576

-54%

29%

0.11%

-8

interbauen.ee

35 379

-46%

47%

0.07%

mooblifurnituur.ee

32 706

-27%

33%

0.02%

-5

ferratum.ee

32 240

-38%

69%

0.11%

credit24.ee

32 240

-16%

74%

0.34%

lukuexpert.ee

31 795

-16%

49%

0.05%

eamf.ee

27 470

-13%

27%

0.02%

-5

karupoegpuhh.ee

26 766

-42%

69%

0.21%

-12

raha24.ee

26 317

-52%

67%

0.09%

-2

solaris.ee

26 235

-37%

80%

0.06%

ladu24.ee

25 373

-12%

43%

0.03%

-3

elux.ee

24 505

-41%

26%

0.21%

noortehnik.ee

23 562

-33%

43%

0.07%

ajtooted.ee

22 306

-25%

39%

0.19%

ecopood.ee

20 403

68%

0.17%

unitedmotors.ee

19 738

-53%

49%

0.16%

funbox.ee

17 265

20%

65%

0.04%

lincona.ee

16 362

42%

0.02%

valgeklaar.ee

16 117

-35%

25%

0.12%

turuliider.ee

16 029

-46%

49%

0.09%

averto.ee

15 133

-60%

48%

0.04%

concert.ee

14 166

-40%

74%

0.02%

tevokaup.ee

13 978

-63%

47%

0.03%

100

avsk.ee

12 902

-56%

51%

0.12%

Summary

Top 10 growthing

Site	This month visits	Last month visits	Diff	Diff %
go3.tv	2 881 315	2 510 616	+370 699	+14.77%
coop.ee	509 099	189 470	+319 629	+168.7%
peatus.ee	1 181 837	907 769	+274 068	+30.19%
piletilevi.ee	990 342	730 242	+260 100	+35.62%
ikea.ee	764 047	627 441	+136 606	+21.77%
selver.ee	632 435	516 213	+116 222	+22.51%
apotheka.ee	490 133	416 388	+73 745	+17.71%
apollokino.ee	681 986	610 782	+71 204	+11.66%
rde.ee	235 508	183 535	+51 973	+28.32%
prismamarket.ee	433 019	393 199	+39 820	+10.13%

Site

This month visits

Last month visits

Diff

Diff %

go3.tv

2 881 315

2 510 616

+370 699

+14.77%

coop.ee

509 099

189 470

+319 629

+168.7%

peatus.ee

1 181 837

907 769

+274 068

+30.19%

piletilevi.ee

990 342

730 242

+260 100

+35.62%

ikea.ee

764 047

627 441

+136 606

+21.77%

selver.ee

632 435

516 213

+116 222

+22.51%

apotheka.ee

490 133

416 388

+73 745

+17.71%

apollokino.ee

681 986

610 782

+71 204

+11.66%

rde.ee

235 508

183 535

+51 973

+28.32%

prismamarket.ee

433 019

393 199

+39 820

+10.13%

Top 10 decreasing:

Site	This month visits	Last month visits	Diff	Diff %
autokaubad24.ee	165 227	166 694	-1 467	-0.88%
jysk.ee	283 573	285 677	-2 104	-0.74%
ladu24.ee	25 373	28 802	-3 429	-11.91%
eamf.ee	27 470	31 594	-4 124	-13.05%
avaruosad.ee	88 697	93 365	-4 668	-5%
hansapost.ee	501 664	507 442	-5 778	-1.14%
credit24.ee	32 240	38 409	-6 169	-16.06%
lukuexpert.ee	31 795	37 967	-6 172	-16.26%
euroapteek.ee	165 580	172 374	-6 794	-3.94%
alvadi.ee	509 233	516 452	-7 219	-1.4%

Site

This month visits

Last month visits

Diff

Diff %

autokaubad24.ee

165 227

166 694

-1 467

-0.88%

jysk.ee

283 573

285 677

-2 104

-0.74%

ladu24.ee

25 373

28 802

-3 429

-11.91%

eamf.ee

27 470

31 594

-4 124

-13.05%

avaruosad.ee

88 697

93 365

-4 668

-5%

hansapost.ee

501 664

507 442

-5 778

-1.14%

credit24.ee

32 240

38 409

-6 169

-16.06%

lukuexpert.ee

31 795

37 967

-6 172

-16.26%

euroapteek.ee

165 580

172 374

-6 794

-3.94%

alvadi.ee

509 233

516 452

-7 219

-1.4%

Top 10 advertisers

Site	Paid visits market share
kaup24.ee	9.02 %
elisa.ee	5.59 %
piletilevi.ee	5.52 %
go3.tv	4.52 %
hansapost.ee	4.06 %
k-rauta.ee	3.98 %
telia.ee	3.07 %
tele2.ee	2.64 %
membershop.ee	2.6 %
jysk.ee	2.56 %

Site

Paid visits market share

kaup24.ee

9.02 %

elisa.ee

5.59 %

piletilevi.ee

5.52 %

go3.tv

4.52 %

hansapost.ee

4.06 %

k-rauta.ee

3.98 %

telia.ee

3.07 %

tele2.ee

2.64 %

membershop.ee

2.6 %

jysk.ee

2.56 %

Market stats

2024-06	This month visits	Last month visits	Diff	Diff %
Total (Visits index) EE	26 485 155	29 794 357	-3 309 202	-11.11%
Total (Paid visits market share) EE	4 517 816	6 408 001	-1 890 185	-29.5%

2024-06

This month visits

Last month visits

Diff

Diff %

Total (Visits index) EE

26 485 155

29 794 357

-3 309 202

-11.11%

Total (Paid visits market share) EE

4 517 816

6 408 001

-1 890 185

-29.5%